How do you relate to sustainable fashion? Sustainable products that can be selected by mail order
What are sustainable products that can be purchased online? How to incorporate and get involved in sustainable fashion
Now that sustainable fashion is drawing attention, many brands are making sustainable efforts. Purchasing sustainable products is one of the sustainable actions we can take. Here, we will introduce how consumers can consider sustainable clothing and how to get involved in sustainable fashion.
What is consideration for sustainable products? what we can do
In the first place, sustainable products are those that are environmentally friendly and those that do not generate unnecessary waste. As for clothing, representative examples include clothing from apparel companies that consider the environment in the production process, and clothing that uses recyclable materials.
Here, we explain the sustainable consideration for clothing that consumers can do.
buy upcycled products
Also known as Creative Reuse, it refers to the value-adding recycling of waste materials. For example, in normal recycling, PET bottles are collected as recyclable waste, disassembled into recycled resources, and then reborn as new products.
Upcycling, on the other hand, makes use of the materials and characteristics of the waste material itself so that it can be reused. Purchasing upcycled clothing is a sustainable action.
Another term for upcycling is downcycling. This is recycling that reduces the value of the waste.
A familiar example is turning clothes that are no longer worn at home into rags and using them for cleaning. Since things that can be worn as clothes are turned into rags, the value of those items will decrease, and this is called down-cycling. However, in terms of reuse, it is a sustainable action.
Using waste materials for art
Another representative method of upcycling is to use waste materials such as scraps and iron scraps to create works of art. Even in Japan, a contest was held to recruit art works made from waste.
Upcycle clothes you no longer wear
Since ancient times, Japanese people have worn kimono as everyday wear. However, these days, most people are wearing western clothes, and Japanese clothes are becoming less popular.
At WEAR 2.5, we sell Japanese clothes that are no longer needed by upcycling them into new products. Everything is one-of-a-kind, so you can find your one and only favorite in your own world without worrying about overlapping with others.
How to get involved in sustainable fashion and points for choosing products
There are other ways to engage with sustainable fashion besides upcycling. Here, I will explain slow fashion and minimalism from among them.
What is slow fashion
It refers to the value of wearing high-quality, standard and functionally designed clothing for a long time. By taking care of one piece of clothing for a long time, you can prevent unnecessary waste and environmental destruction in the manufacturing process.
In recent years, due to the influence of fast fashion, it has become common to purchase clothes that are mass-produced in a short period of time. However, this encourages the consumer behavior of buying cheap clothes, throwing them away after being damaged and unwearable, and buying cheap clothes again. It can be said that mass production and mass consumption lead to an increase in waste, and this is a high-risk action that threatens the global environment.
Tips for choosing slow fashion products
focus on quality
When it comes to choosing slow fashion products, quality is more important than quantity. Instead of mass-producing, choose clothes that are carefully handcrafted one by one using natural materials. The price is high because it takes time to make, but you can wear it for a long time, so it is not so expensive in the end.
Clothes that really suit you
The point is whether or not the clothes suit you. By choosing clothes that really suit you, rather than being cheap or trendy, you will be able to wear them for a long time.
easy to mix and match
One of the points of wearing minimal clothes for a long time is that they are easy to mix and match. When buying, it's a good idea to assume that you can match it with the clothes you have.
What is minimalism?
Minimalism is also closely related to slow fashion, the idea of reducing the number of belongings and trying to keep everyday life simple and lean. If you wear only the bare minimum, there will be no room for unnecessary garbage to accumulate.
What is ethical?
Ethical means "ethical" in English, and refers to thinking about society, such as human rights, the environment, and animal welfare, from the standpoint of consumption. "Ethical products" and "ethical consumption" refers to the purchase and consumption of the products themselves that are used and socially considerate, or such products. For example, the following choices and actions can be considered ethical.
- Local production for local consumption of ingredients
- Support activities for traditional crafts
- Use of natural energy
- Choose energy-efficient, long-lasting LED bulbs
- car sharing
- Sale or purchase of eco-marked products
- Sale or purchase of fair trade products
- Sale or purchase of animal-free products
- Sale and purchase of products using organic materials
What do you think. You can see that there are actually a lot of ethical things that can be practiced in everyday life, such as food, lifelines, and fashion. Food and fashion can be purchased online, and lifelines can be contracted online, so please check if there is anything you can do yourself.
What is the difference between sustainable and ethical?
Sustainability and ethical are among the ways of thinking surrounding fashion. What are the differences between the two?
Sustainability that considers the future of the earth
Sustainability, which means "sustainable" in English, means thinking about the future of the earth. It is considered to meet the needs of the present generation while considering the global environment, and to ensure that future generations will not be disadvantaged. As for the fashion industry, it is important to consider the global environment in terms of clothing materials and disposal methods.
Ethical thinking about society
It is an ethical and sensible way of thinking and approaching society, including human rights and the environment. It is to think and act on human rights issues, environmental issues, animal welfare, social issues, etc. from the standpoint of consumers. For example, when buying clothes, we do not choose items made with child labor or poor working conditions, and we do not choose items that use animal skins or fur to protect the lives of animals. .
What are the challenges of sustainable ethics in the fashion industry?
communicated to consumers?
One of the problems with sustainability and ethics in the fashion industry is that the language is taking on a life of its own. Even if the words “sustainable” and “ethical” are used in brand marketing, the true meaning of “sustainable” and “ethical” cannot be conveyed to consumers just by marketing them.
There is a high possibility that if you use cool words to appeal to people that "clothes are socially and environmentally conscious", they will buy them easily, and then they will be treated the same as before until they are disposed of. It is also important to spread the efforts of the fashion industry and apparel brands to prevent words from walking alone and to practice the original sustainable ethical.
Low awareness and high prices of sustainable and ethical fashion brands
Fashion brands that focus on sustainability and ethics tend to have low consumer awareness. Also, although the price range is cheaper than luxury brands, it is more expensive than fast fashion.
Instead of mass-producing while keeping costs down as much as possible, there are many systems that produce only the amount that is needed, and because production is carried out while maintaining costs such as materials and manufacturing processes at an appropriate level, the profit margin is low even if the price is to a certain extent. , the reality is that the cost cannot be spent on publicity and advertising.
3 sustainable fashion brands
Of the clothing, food, and housing that are indispensable in our daily lives, why not try incorporating sustainability from clothing? Here are three fashion brands that engage in sustainable initiatives and activities.
H&M's Conscious Exclusive collection
H&M, one of the leading fast fashion brands, aims to use sustainable materials in all its products by 2030. Already, more than 50% of our products are produced with particular attention to materials, such as recycled polyester made from recycled plastic, organic silk, and organic linen. Fast fashion's earth-friendly and sustainable initiatives will continue to attract attention.
HANMO manufactures clothes by spinning yarn again from the cutting scraps that are inevitably generated in the clothes manufacturing process, and making "hanmo" which will be the fabric. Cutting scraps were sometimes reused for felt and stuffing, but recycling them into threads and fabrics was costly and the process was complicated, so they were never recycled into clothing. As a result, the HANMO brand was born as a joint project between Cysaze Inc. and Hakuhodo Mirai Co., Ltd., with the theme of circulating clothes making.
UNIQLO, Japan's world-famous fast fashion brand, is implementing various sustainability initiatives. For example, "RE.UNIQLO," which collects clothes purchased at UNIQLO and GU that are no longer worn, is one of the activities familiar to consumers. Those in good condition are reused as clothing support, and some are recycled as fuel and soundproofing materials.
There is also an initiative called "Blue Cycle Jeans" that reduces the amount of water used in the jeans finishing process to about one teacup. This new technology has succeeded in reducing the amount of water required for the conventional finishing process by 99%.
All brands can be easily purchased online, and H&M and UNIQLO are very familiar brands, so it is recommended to go to a store and check them out.
Online sales of sustainable fashion products
Sustainable fashion includes upcycled products, products based on slow fashion values, and the idea of minimalism. You can also get it online, so why not try it as part of your sustainable efforts?
WEAR 2.5 proposes sustainable fashion that remakes kimono so that it can be easily combined with modern clothes. We handle both men's and women's clothing, so why not try your own original coordination?
Supporting sustainable fashion About WEAR 2.5
We are developing items that remake kimono that can no longer be worn. Basically everything is one piece. Find your favourite.
There are also original items using dead stock fabrics. Carefully made at a kimono sewing factory in Japan.
Through our business activities, we aim to contribute to the sustainable development of society and the earth. Its values are consistent with the goals of the SDGs (*1).
*1 SDGs (Sustainable Development Goals)
The new Sustainable Development Goals for 2030, which were adopted at the United Nations Sustainable Development Summit in September 2015 with the participation of more than 150 leaders, consist of 17 goals and 169 targets. increase.
Online shopping for sustainable fashion (men's and women's) to WEAR 2.5
A modern “new kimono” that connects the kanginu (Japanese clothes) and shiroi (clothes).
|shop's name||WEAR 2.5 WEB STORE|
|Representative responsible person||Naoya Chiba|
3-23-7-404 Shimorenjaku, Mitaka City, Tokyo
|phone number||0422 (69) 3406|
|others||Antique Dealer: Tokyo Metropolitan Public Safety Commission No. 308932015821|
|Necessary charges other than product price||Consumption tax, shipping fee, settlement fee (included in product price)|
|time of payment||Payment will be confirmed when the product is ordered.|
|Product delivery time||We will ship within 7 business days from the date of your order.|
|About returns and cancellations|| Returns and exchanges are possible only within 10 days after the product arrives.
(Limited to unused ones)