What is “sustainable” in sustainable fashion? Men's and women's kimono remake brand

Meaning of the word sustainable

"Sustainable" is a word made up of the words "sustain" and "able." The word “sustainable” itself means “to be able to sustain” or “to be able to endure”.

1987: Attracting global attention

The word "sustainable" first gained attention when it was used as a term related to the environment in a 1987 report by the United Nations Special Committee on the Environment. Since then, it has spread all over the world.

What is the report about?

The content of the report, which triggered the spread of the word sustainable around the world, is that environmental destruction such as global warming and deforestation is becoming more serious on a global scale, so it is necessary to aim for development that protects the environment. was. The development that human beings have been doing to live is destroying the earth's environment, so it is to prevent environmental destruction from progressing any further.

2015: SDGs adopted by the United Nations

SDGs is an abbreviation for Sustainable Development Goals. The word “sustainable” is used here, and 17 goals have been set to change the world by improving problems such as global environmental conservation and poverty and hunger.

Goals include not only global environmental conservation, but also poverty, hunger, gender issues, economic growth, and more. The goal is to achieve this by 2030.

problems for everyone

Sustainability is not just an issue for brands, companies and politicians. It is a question that each and every one of us must consider. Sustainable consumption activities in fashion include:

See production background and purchase

For example, what do you think about when you buy clothes online or in stores? Many people buy while thinking about various things such as what kind of fashion brand it is, materials and designs.

At this time, choose clothes from brands that are active in consideration of the environment and human rights, clothes that use materials that consider the environment, and clothes that are designed to be worn for a long time without being influenced by trends. is a sustainable consumption behavior.

Choose remade clothes

Recently, there are fashion brands that remake products that are no longer used to make new clothes and sell them. Instead of throwing away products that you no longer use, you can contribute to these efforts by purchasing sustainable products that can be remade and used again.

remake kimono

Wafuku has long been familiar to Japanese people as everyday wear, but these days, most people wear Western clothes, and there are many wafuku that are no longer used. Instead of throwing away the kimono that the Japanese have cherished, they remake it into everyday wear and make it a fashion that can be worn casually. This is a sustainable action that I would like to recommend as a Japanese person.

choose by material

recycled polyester cotton

While ordinary polyester is made from petroleum and coal, recycled polyester is a sustainable material made from PET bottles and film scraps. Polyester goes well with natural fibers, and among them, recycled polyester cotton is made by blending with cotton. It has a soft and gentle texture unique to cotton, and has excellent durability.

organic cotton

Conventional cotton cultivation involves the use of various chemical pesticides and chemical fertilizers, including pest control and defoliants, which places a heavy burden on the environment and on the health of farmers. On the other hand, organic cotton is cotton grown in an environment that meets global standards, such as minimizing the burden on health and the environment caused by chemicals, and considering the health and safety of workers without child labor. . Compared to normal cultivation methods, soil and water pollution can be greatly reduced, and the health of workers can be protected.

Select reused/recycled products

reuse

Reuse is the reuse of used products. There are methods such as purchasing fashion items with a flea market app and choosing at a second-hand clothing store. Unlike recycling, which recycles materials and manufactures new ones, the labor and cost of remanufacturing can be reduced, as well as the amount of carbon dioxide emissions.

recycling

Recycling is the reuse of discarded products. Making clothes from PET bottles, dismantling clothes to make cushion covers and other fabrics, and reusing them as rags are all examples of recycling. Choosing products made from recycled materials is also a sustainable way to approach fashion.

choose organic products

“Organic” is now incorporated into various products such as ingredients and daily necessities. Organic products in the fashion industry are items that use organic cotton.

In organic cotton cultivation, chemical pesticides and fertilizers are not used, so water pollution is reduced by more than 90% compared to ordinary cotton cultivation, and the amount of water required for the cultivation process can be reduced by about 90%. In addition, greenhouse gas emissions can be reduced by nearly 50% in that there is no need to rely on carbon-emitting pesticides, fertilizers, and mechanized farming.

oblikt

Based on the concept of "manufacturing that is friendly to people and the environment," it is a fashion brand that focuses on designs that can be used for a long time by eliminating unnecessary items as much as possible. We use sustainable materials based on organic cotton.

BOODY

An eco-wear brand born in Australia, an eco-advanced country. All items are made from highly sustainable bamboo, and there are many items for men and women that take advantage of the quality of the material.

MERCI

It is a sustainable brand that develops and selects fabrics that match the customer's purpose, does not make clothes excessively, and is conscious of people and the environment. We are also particular about domestic production from fabric to sewing.

People Tree

Aiming for a world where people, trees and all living things on earth can live in a fair way, it is a brand specializing in fair trade certified by the World Fair Trade Federation. We develop products using natural materials such as tencel and banana fiber to reduce the burden on the environment.

NAGIE

A fashion brand that develops products that use recycled materials as raw materials with the aim of preserving the global environment. We are trying to solve the problem of excessive production and waste by adopting a "limited order production system" that only produces products that have been produced.

Nudie Jeans

Swedish denim brand. Since its establishment, we have been particular about organic cotton, and as the first jeans brand, we have achieved 100% organic cotton for all products. We have a wide range of items for men as well as ladies, and we are actively working on repair and reuse.