Practicing sustainable fashion Selection of remake apparel brands

How to practice sustainable fashion? Also explains the points when choosing remake clothes

We often hear the term sustainable fashion. However, even if you actually want to work on it, you may not know where to start. Here, we will explain how to practice sustainable fashion and how to choose sustainable products.

How to incorporate sustainable fashion (remake clothes)

pile of clothes

Triggered by the adoption of the SDGs by the United Nations, consideration for the environment has come to be made in the process from manufacturing to disposal of various products, including fashion. But what are the ways in which individuals can work together? Here's how to do it.

Choose sustainable apparel brands

One of the easiest ways is to choose apparel brands that are committed to sustainability.

For example, there are brands that sell eco-friendly products, such as remaking old clothes into valuable products and selling them. Choosing clothes from these apparel brands is the easiest and most effective way to incorporate sustainability.

When buying clothes, it's also important to pay attention to whether the material is from an eco-friendly brand. Examples include brands that use natural and recycled materials, and brands that incorporate measures to reduce greenhouse gas emissions during the manufacturing process.

There are cases where such initiatives are posted on websites such as online shops and official websites, but if you do not understand, you can also ask questions at physical stores or on the web.

buy used clothes

Purchasing used clothes is also one of the major initiatives. It also leads to wearing one piece of clothes for a long time, and as a result, it also leads to reducing the amount of waste of old clothes.

According to the Ministry of the Environment, it takes about 25.5kg of carbon dioxide to produce one piece of clothing, which is equivalent to about 255 500ml plastic bottles. In addition, the amount of water used is about 2,300 L, which is equivalent to about 11 bathtubs. Furthermore, the amount of discarded clothing in Japan has reached more than 40,000 tons, and the incineration and landfilling of these items generate greenhouse gases.

Instead of simply throwing away clothes that you no longer need, reusing old clothes can be considered a sustainable action. You can enjoy it in a way that is unique to second-hand clothes, and it is also an advantage that it is cheaper than new clothes.

Tips for choosing sustainable fashion

recycled letters

In order to consider sustainability, it is necessary to consider several points when purchasing clothes, such as necessity and usage.

First, consider whether you really need the clothes

When buying clothes, refraining from buying them on the spur of the moment, for reasons such as being cheap or trendy, is also a sustainable behavior.

It's also a good idea to check your closets and closets to see if you don't have similar clothes, or if you don't have similar clothes among the clothes you don't wear. .

Choose clothes that can be worn for a long time

When making a purchase, you need to consider whether you can imagine yourself wearing it in, say, three years. If you want to choose, you should choose clothes that are made of solid fabric and carefully sewn, and standard designs that are timeless.

Each piece of clothing has a story behind it. For example, things that use eco-friendly materials, local specialties where you can see the creators' faces, and traditional Japanese clothing are points that lead to the sustainability of the environment. In this way, it is also a good idea to stick to the background and story of the clothes when choosing them.

In addition, it is also effective for each person to devise ways to use their current clothes for a long time, such as repairing damaged clothes and wearing them. If the clothes you no longer need are collected by the local government, you can put them out on the collection day.

Actions to protect the environment in sustainable fashion

There are many actions each of us can take in our daily lives to practice sustainable fashion. For example, let's practice the following environmental actions.

  • wear the one you have now for as long as possible
  • Altering or repairing clothes
  • Enjoy Second Hand (old clothes)
  • Use clothing rental/sharing services
  • Check whether you really need it and buy it
  • Choose quality clothes that will last for a long time
  • Focusing on manufacturing processes such as clothing materials and production routes
  • Choose clothes made from recycled materials

[Sustainable fashion] What are the sustainable initiatives of apparel companies?

An increasing number of apparel companies are implementing sustainable initiatives as shown below.

  • Product planning with materials and designs that are designed to be worn for a long time
  • Use of recycled materials such as PET bottles
  • Animal-free, no animal fur
  • Provision of rental and sharing services to discover new clothes
  • Development of a reuse market that promotes the distribution of clothes
  • Efforts to maintain proper inventory, such as made-to-order production
  • Fair trade production system
  • Review of sales plan based on short cycle
  • Promotion of in-store collection, reuse and recycling

In practicing sustainable fashion, it is also important to choose clothes from apparel companies that are making sustainable efforts.

Choosing an apparel brand that handles remakes is also an environmentally friendly initiative

Now that sustainable fashion is attracting attention, choosing brands that incorporate environmentally friendly materials and manufacturing methods and apparel brands that handle remade products is one of the sustainable initiatives that individuals can take. It is also effective to reuse clothes that are no longer needed.

WEAR 2.5 remakes and sells traditional Japanese clothing. Among them, we recommend jackets and skirts that are easy to incorporate on a daily basis. Please try.

Supporting sustainable fashion About WEAR 2.5

Supporting sustainable fashion About WEAR 2.5



We are developing items that remake kimono that can no longer be worn. Basically everything is one piece. Find your favourite.


There are also original items using dead stock fabrics. Carefully made at a kimono sewing factory in Japan.

Supporting sustainable fashion About WEAR 2.5



Through our business activities, we aim to contribute to the sustainable development of society and the earth. Its values ​​are consistent with the goals of the SDGs (*1).

*1 SDGs (Sustainable Development Goals)
The new Sustainable Development Goals for 2030, which were adopted at the United Nations Sustainable Development Summit in September 2015 with the participation of more than 150 leaders, consist of 17 goals and 169 targets. increase.

A brand that spreads sustainable fashion - WEAR 2.5

A modern “new kimono” that connects the kanginu (Japanese clothes) and shiroi (clothes).

shop's name WEAR 2.5 WEB STORE
Representative responsible person Naoya Chiba
location 〒181-0013
3-23-7-404 Shimorenjaku, Mitaka City, Tokyo
phone number 0422 (69) 3406
email address
others Antique Dealer: Tokyo Metropolitan Public Safety Commission No. 308932015821
Necessary charges other than product price Consumption tax, shipping fee, settlement fee (included in product price)
payment method
  • Credit card (Visa/Mastercard/American Express/JCB)
  • Apple Pay
  • Google Pay
  • PayPal
  • Shop Pay
time of payment Payment will be confirmed when the product is ordered.
Product delivery time We will ship within 7 business days from the date of your order.
About returns and cancellations Returns and exchanges are possible only within 10 days after the product arrives.
(Limited to unused ones)