What is the background to sustainable fashion? Women's clothes from kimono remake

What is the background behind the focus on sustainable fashion? The relationship between clothes and sustainability

Many of you may have heard the term sustainable fashion at least once. In this article, we will consider the background of the focus on sustainable fashion, and also introduce the relationship between clothes and sustainability. Let's take the first step towards sustainability starting with clothing selection.

What is sustainable fashion?

What kind of clothes can be called sustainable fashion? There is no clear definition of sustainable fashion, but it has the following characteristics.

  • Use recyclable materials
  • Use eco-friendly organic materials
  • Long lasting fabrics and designs
  • Do not overpack
  • Eliminate excess production and disposal with make-to-order production
  • Appropriate working conditions for the people producing the garments
  • No animal fur or leather

Sustainable fashion is not only concerned with the clothes themselves, but also with the working environment of the producers.

Why is sustainable fashion so popular?

sustainable fashion

With the adoption of the SDGs at the United Nations, various industries have begun to think about sustainability.

It's a word that's hard to imagine, but even in the world of fashion, where we are involved, many companies and brands are making efforts to be sustainable. Here, we will introduce the background of the focus on sustainable fashion.

clothing manufacturing process

First, we start with the procurement of raw materials, then spin the raw materials into threads, dye the threads and cloth, and then cut and sew. All of these processes have some impact on the environment.

Once the products are completed, they are transported by ship or plane to the countries where they are to be sold, and are displayed in stores. They end up being discarded, recycled, or remade.

Environmental pollution caused by procurement of raw materials for clothing

In order to make our clothes, there is actually a burden on the environment from the raw material procurement stage. Even natural materials such as cotton consume water to grow, and the use of chemical fertilizers pollutes the soil.

In addition, synthetic materials such as polyester use petroleum resources, and factories emit carbon dioxide.

Annual environmental load

The Ministry of the Environment publishes the annual environmental impact of each stage, from procurement of the raw materials necessary for manufacturing fashion clothing to spinning, dyeing, and transportation. Annual carbon dioxide emissions are about 90,000 kt, water consumption is about 8.3 billion cubic meters, and scrap material emissions are about 45,000 tons. In addition to this, water pollution by chemicals is also considered.

Mass production/mass consumption

Currently in Japan, cheap clothes are purchased in large quantities and thrown away in large quantities in a short period of time. According to data from the Ministry of the Environment, each Japanese person buys about 18 pieces of clothing and discards about 12 pieces per year. In addition, it is said that about 25 pieces of clothes that have not been worn for a year are sleeping in the closet.

Even though it's an average number, you're still consuming a lot of clothes.

How are discarded clothes disposed of?

About 68% of discarded clothes are simply thrown away. Other than that, they are collected and reused by second-hand clothing purchase services, etc., or are recycled after being collected as resources.

In addition, the total amount of clothes thrown out to garbage annually is about 508,000 tons, of which about 95% is discarded. Converting this to 1,300 tons per day, this amount of clothing is incinerated or landfilled every day.

need to change the status quo

You can see that the environment is burdened not only by making clothes, but also by throwing away a large amount of clothes every day. Sustainability initiatives seek to change this state of affairs.

Relationship between “clothing” and “sustainability” in future sustainable fashion

white fabric

Sustainability is currently a hot topic in the fashion industry. There is a movement to change the current situation of mass production and mass disposal.

making clothes that last

There are also companies that make clothes that can be worn for a long time and with care. For example, making sleeves and hems adjustable as your child grows is one way to make clothes that last. In addition, some maternity clothes have a system that allows you to change the silhouette according to changes in your body shape from pregnancy to postpartum.

In addition, there is a guarantee system that repairs clothes that are damaged due to normal use, and every effort is made to ensure that the purchased product lasts as long as possible.

Reducing the generation of textile waste that affects the marine environment

There are also concerns about the deterioration of the marine environment, such as the fiber waste generated when washing clothes. For this reason, attempts are being made to develop materials that are less likely to generate fiber waste.

In recent years, the number of people who wear kimono as casual wear has decreased, so kimono that are no longer worn can be found in second-hand clothing markets. It has been remade so that it can be worn casually as casual everyday wear.

Since remade kimonos are one-of-a-kind items, they are attracting attention as unique fashion items that allow you to dress in your own way.

Pay attention to the washing method in the practice of sustainable fashion

In order to practice sustainable fashion, it is important not only to buy clothes but also to wash them. Did you know that when you wash fleece, brushed, or synthetic clothing, microfibers and microplastics are washed out? This substance causes marine pollution and is a serious problem. By washing in a special laundry net that can catch microplastics, it is possible to prevent them from flowing out.

Also, the microbeads contained in detergents can also cause marine pollution, so be careful not to use too much detergent and use it in moderation. It is also recommended to use eco-friendly products such as detergents that use natural ingredients. Keeping in mind the care and washing that match the material, and extending the life of the clothing also leads to the practice of sustainable fashion.

Let's enjoy fashion while taking care of the environment with sustainable fashion

In recent years, with the growing interest in SDGs, there are more fashionable items in sustainable fashion. If it becomes a matter of course to consider whether the product is sustainable when choosing what to wear, the global environment will surely improve. Trying to change the laundry detergent you are currently using to one that is more eco-friendly, or turning your attention to the manufacturing process will also lead to the practice of sustainable fashion.

When shopping online, buy eco-friendly clothes, wear them for as long as possible, and recycle clothes that are no longer needed.

Developing brands for sustainable fashion (men's and women's clothing)

Behind sustainable fashion is the problem of mass production and consumption of cheap clothes, which must change the current state of the fashion industry.

While many brands are making various efforts, WEAR 2.5 is a brand that sells products that remake Japanese clothes. Please feel free to use it.

Supporting sustainable fashion About WEAR 2.5

Supporting sustainable fashion About WEAR 2.5



We are developing items that remake kimono that can no longer be worn. Basically everything is one piece. Find your favourite.


There are also original items using dead stock fabrics. Carefully made at a kimono sewing factory in Japan.

Supporting sustainable fashion About WEAR 2.5



Through our business activities, we aim to contribute to the sustainable development of society and the earth. Its values ​​are consistent with the goals of the SDGs (*1).

*1 SDGs (Sustainable Development Goals)
The new Sustainable Development Goals for 2030, which were adopted at the United Nations Sustainable Development Summit in September 2015 with the participation of more than 150 leaders, consist of 17 goals and 169 targets. increase.

If you want to shop for sustainable fashion brands - WEAR 2.5

A modern “new kimono” that connects the kanginu (Japanese clothes) and shiroi (clothes).

shop's name WEAR 2.5 WEB STORE
Representative responsible person Naoya Chiba
location 〒181-0013
3-23-7-404 Shimorenjaku, Mitaka City, Tokyo
phone number 0422 (69) 3406
email address wear_2.5@sen-noji.com
others Antique Dealer: Tokyo Metropolitan Public Safety Commission No. 308932015821
Necessary charges other than product price Consumption tax, shipping fee, settlement fee (included in product price)
payment method
  • Credit card (Visa/Mastercard/American Express/JCB)
  • Apple Pay
  • Google Pay
  • PayPal
  • Shop Pay
time of payment Payment will be confirmed when the product is ordered.
Product delivery time We will ship within 7 business days from the date of your order.
About returns and cancellations Returns and exchanges are possible only within 10 days after the product arrives.
(Limited to unused ones)